Learn how to think like a Content Strategist
When it comes to content marketing, getting into the shoes of strategiest becomes integral in establishing authority and helping the brand. Here's how you can do this as well!
Heya, creative minds!
This is the first newsletter we're sending, and we couldn't be more thrilled that you've chosen to trust us with a space in your inbox. Thank you for being here!
We know you're excited - so sit back, grab a cuppa coffee, and let's dive into the world of content marketing together!
We understand that, as marketers, it's easy to get excited about the success of a well-ranked piece or a viral social media post. But when it comes to presenting these results to our bosses or clients, it can sometimes feel like they're not on the same page.
Guess why?
Think of it like a puzzle. Our bosses or clients are looking at the big picture, all the pieces put together, while we might be focused on just one piece at a time. That's why it's crucial to understand their perspective and become an integral part of the team to help make strategic decisions.
As we two began freelancing in the SaaS and Web3 industry, we realized we needed to understand the above mindset and become a team member to make well-thought decisions and see the broader view, not just work a freelance writer.
Content marketing is a critical part of any business strategy, and it takes more than just creating a few blogs or social media posts to be successful.
We hope to share that knowledge so you can understand the problem better and take your work to the next level.
Here are three stages (and questions to ask) to help you do just that:
Start by understanding the problem by asking questions and getting to the root of the issue:
What's that one business challenge we need to overcome?
Who are our direct and indirect competitors?
What kind of audience do we have?
What's the status of our current content assets? Are they working or not?
What kind of content do people wish to see when they hit search on Google?
Once you understand the objectives, it's time to dive into the specifics
If you want to achieve the results. Start by ticking the following boxes:
What's the suitable timeframe for these goals?
How are we going to measure the results?
How are we going to create a branding guide and editorial standards for our brand?
What kind of content topics do we need to focus on?
What should be the ideal depth for each content piece that we create?
… and now, it’s time for the specifics
Finally, drill down to the specific tactics you want to use for your brand. Consider the ideal cadence for posting, target content channels, content formats, and how to divide and distribute all the content assets.
By the end of this stage, you should have a clear idea of whether you want to invest more time in long-form assets, video marketing, or social media content. But make sure you properly research before you just choose one channel or strategy for the execution stage.
Following the steps should help you create a comprehensive content marketing strategy that addresses the business challenge, engages your target audience, and drives results.
And most importantly, you'll be an integral part of the decision-making team, helping to drive the success of the business through your content marketing efforts.
Use these steps to help your clients and their team see success in content marketing.
Till then, adios and see you soon! 👋