Cross-Team Collaboration for Content Marketing
Learn how working with customer-facing teams can help you create more reader-centric content and take you closer to your business goals.
Hey, creative minds
It’s been a while. How are you doing? We're waving from a messy pile of projects and in-person SaaS meetups (although we don’t mind meet-ups, haha).
Are we good to go? Okay.
When we say the word 'marketing', what usually comes to mind? A pile of jargon, right? SEO, campaigns, ads, CTR... the list goes on.
And now, with AI tools like ChatGPT and Bard at our disposal, it's easier than ever to generate content that mirrors what's already topping the SERPs.
However, how often do you think about the actual audience who’s going to read that piece of ad, content, or watch that video? Probably not a lot.
You see, there’s a lot of noise out there. Almost everybody is busy acting like a content marketer — mass-creating content with ChatGPT, Bard, and whatnot that adds absolutely no value.
Here's an opportunity—while the competition is caught up playing with AI, you can stand out by creating reader-centric content.
And ChatGPT isn’t the only reason for such mediocre content.
As marketers, it's easy to get carried away with the thrill of launching new campaigns, creating engaging content, and watching those vanity metrics climb.
However, this excitement often comes with a blind spot — we forget to look at our content from our audience's perspective.
By working with customer-facing teams, you get an insight into what your customers want and their response to your content.
After all, they're the ones having direct conversations with customers and understanding their needs.
Cross-team collaboration can be your secret weapon. Here’s a mini guide on how to leverage it:
Schedule regular meet-ups with your sales and customer success teams. Discuss their experiences, customer interactions, and note down any common queries or concerns.
Encourage these teams to share feedback from customers. It’s your treasure for shaping a reader-first content strategy.
Invite these teams to participate in the content creation process. Their on-ground insights can boost the effectiveness of your content.
Attend sales calls occasionally. By doing this you’ll gain a firsthand understanding of customer interactions.
Continuously encourage customer-front teams to share customer feedback. Treat it as your compass for pivoting your content strategy to meet audience needs.
Regularly invite sales and customer success team members to the content brainstorming table. Their unique insights and experience can shape content that truly resonates with your audience.
While SERP is getting crowded with AI-generated content, a well-informed, cross-team, and human-centric approach will help you create relatable content for your audience and push you closer to your business goals.
Incorporate this and see how it can improve your content strategy.
Now, we’ll be off to our Notion dashboards. Also, if you found this issue helpful, don’t forget to share it with your colleagues and friends!
Until next time,
Aanchal & Uddalak